Game-changer: AudioJungle’s Tim McMorris Joins AdRev (and why you should too)!

Are you a music creator teetering on the edge of registering your music with AdRev?

This may be the push you need.

Tim McMorris was for many years the top-most selling music contributor on AudioJungle.net, the web’s leading royalty-free stock audio marketplace. He was recently passed up but sits pretty comfortably at #2, though he still contains the best sales-to-song ratio by far with over 50,000 sales for only 59 songs at a price of at least $19 a piece.

You do the math.

Tim McMorris has about 25,000 YouTube subscribers as well as 16,000 fans on Facebook. His most popular song, Overwhelmed, has over 3 Million plays on YouTube.

Tim getting on board with AdRev is a game-changer. He recently posted on AudioJungle’s forums about his decision to join AdRev (shown below).

But first…

AdRev: What and Why?

AdRev is a content ID service that takes your legally owned music and “fingerprints” your songs. In conjunction with Google, AdRev is able to provide to you a list of YouTube videos that have not registered a license with YouTube to use your song on their video. The result? AdRev places ads on those unregistered videos and you get some revenue. Hence its name.

Music piracy has become so rampant with the explosion of YouTube as a primary music listening platform, as well as sites that allow consumers to turn any YouTube video into a downloadable MP3. And with hundreds of hours of YouTube video being uploaded every minute, pirated music is everywhere!

There is a lot of confusion around AdRev. But with partners like Universal, Warner Bros., and BMG, maybe this is how online music protection is evolving.

What if I get an AdRev copyright strike?

No problem! Got a legitimate license to use the music and monetize your video? AdRev makes it really easy to submit. Go here and just submit your license details and YouTube video link! Claims usually take 1-3 days to clear. Also, AdRev makes it even easier for the owner of the license to submit your video to be whitelisted by AdRev. Make contact with the creator of the music and they’ll do it for you!

Easy.

Tim about his switch:

Hello everyone

I’ve been on the fence about AdRev for quite some time now.

There have been a lot of pros and cons presented through multiple posts on AJ with varying author experiences. For me personally, as a lot of my music has ended up in YouTube projects going back at least 5 years now, the jump of registering would affect thousands of people.

Something happened that has pushed me over to a final decision however, and I have now registered my entire AudioJungle portfolio with AdRev. If there was an experiment to be had with AdRev, this is certainly it.

The reason I am here telling you about it is because I want to warn you. The main reason I have decided to register my entire portfolio is because …. are you ready … a business/label started registering my songs under their own name!

A few weeks ago I started receiving e-mails from different past buyers who were asking what Content ID was and why their videos were getting flagged on YouTube. I had no idea what was going on. To my horror, I realized that my music was being claimed by someone else. To make things worse, I couldn’t white list videos or channels because the videos weren’t registered in my name!

I’ve come across a lot of annoying things working in the music industry over the years, but this one shot my blood pressure through the roof. Just imagine how angry that would make you, I know you can relate for sure.

Not only did I not have the tools to remove the claims for buyers, I didn’t even know what songs had been registered. Blindsided, I didn’t have anything on my website to inform buyers about the process and worst of all someone else was making money off of my music and I wasn’t sure for how long.

I got in contact with AdRev (and our lawyers) immediately and got things sorted out (which I won’t get into now).

I scrambled to build a Content ID knowledge base on my website, added a special form to help buyers clear claims and claimed (or claimed back) my music.

SO – word to the wise: Yes it may be a small inconvenience for both us and buyers to get used to the Content ID system, and yes there may be a few bumps,… but what is worse, is someone else registering your music, making money from it, and screwing up your customer base for you as you’re left clueless about what is happening!

So in my world, registering with AdRev went from a maybe distant possibility, to: “this is happening today.”

Just wanted to throw out the warning friends – claim your music before someone else does!

Get with the game!

Don’t let the natural evolution of online music protection actually harm you by not registering with a company like AdRev. If you have currently not moved your music catalogue to a service like AdRev, someone could be making money off of you right now!

Content ID is here and here to stay. It’s not even about getting ahead of the game any more. It’s getting with the game!

For more info on AdRev, go here.

[Video] Someone composed a song completely from Pi and it sounds surprisingly good!

Musical Pi!

How’s this for a little modern composing? YouTube user aSongScout decided he would memorize the numerical sequence of Pi by memorizing its melody. The ratio of a circle’s circumference to its diameter has never been more musical!

Here’s what aSongScout had to say about it:

This is a song I wrote to help me memorize π, since I can memorize music easier than strings of numbers. In my mind, I can hear the melody, and figure out the numbers.

Musical Pi - the song from pi

Musical Pi – the song from pi

 

 

Native Instruments is hiring – Dual Brains Wanted video

Here’s a facebook sponsored post I actually like. Native Instruments is hiring. And here’s the message they left with a video attached. Found the video on YouTube. Pretty cool video. I guess it’s a couple years old.

Native Instruments is hiring! We’re looking for people with both the left and right brain fully engaged – exceptional individuals with strong analytical minds and a passion for music and technology.
Discover your future at Native Instruments. Apply Now!

http://www.native-instruments.com/career

Dual Brains. Wanted.

(Just a little fyi)

Wavesfactory releases W-Glockenspiel for Kontakt (and watch the YouTube demo video)

w-glockenspiel

In the last 24 hours, Wavesfactory released a new instrument called W-Glockenspiel for Kontakt 4.2.4 and above for €9.95 (currently that’s $13.64 is USD, if you were wondering). Here’s a video demo:

Great sounds with a beautifully simplistic interface make this plugin incredibly appealing. On the product’s purchase page, you can hear the instrument played in a variety of compositions. The Glockenspiel (or, as we beginner percussionists in the 6th grade use to call them, a “bell kit”) is used largely in orchestral settings, but has become increasingly more trendy as of late in pop music and happy, corporate commercials (often accompanied by ukulele’s and hand claps). This particular instrument includes a wide range of styles and speeds of glissando’s, which I find rather intriguing.

Here’s some info from the purchase page about this instrument:

Recorded in a completely dry recording studio with up to 12x selectable round robins, up to4 velocity layersSampled chromatically with no pitch shifting.
Attack/release controls. Playing with the attack you can get very different results.
Recorded with 2 microphone positions, close and room, controllable directly on the interface using a slider that crossfades between the two signals.
Round robin reset keyswitch (green) and a dampen keyswitch (red) to stop all voices applying a fade out.

What do you think, composers: Will you buy it? What glockenspiels do you currently use? Are glockenspiels overused?

(fun fact: the opening song on the demo video is composed by an AudioJungle author who goes by the name alkis. I have emailed with alkis on numerous occasions. He has become a dear friend and audio mentor to me.)